This summer, I am interning at Speedway Motorsports Incorporated in Concord, North Carolina. Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports activities in the United States. The Company, through its subsidiaries, owns and operates eight first-class racing facilities in significant markets across the country.
After starting the summer by helping the staff execute two large NASCAR event weekends at Charlotte Motor Speedway, I am ready to learn how the pieces come together to form the puzzle that is a NASCAR race weekend.
NASCAR is much more than just forty stock cars racing around a speedway for an afternoon. NASCAR is a sport that welcomes many Fortune 500 companies to partner with race teams and race tracks to increase brand awareness, drive sales, and open the doors for business-to-business opportunities. During my internship this summer, I hope to learn how a company like SMI draws new partners to the sport and how they retain their clients with post-event sponsorship fulfillment reports.
My passion is motorsports and it is my aspiration to work in the motorsports industry after college. As a college student, I strive to do all that I can to gain an understanding of the sport and the different facets that exist in it. My internship at SMI will help me to learn about another facet in the sport and will connect me with professionals in the sport that I hope to work in one day.
|NASCAR Monster Energy Series Victory Lane at Charlotte Motor Speedway|
|Coca-Cola 600 Victory Lane at Charlotte Motor Speedway|